A fully
investment firm

Discover more
Living room with modern furniture and ample natural lighting

Multifamily Investment Strategy

From their start in 2015, Ashcroft has focused on finding multifamily opportunities in Sunbelt markets that would flourish under proven expertise in asset management, construction, and property management. By implementing a proprietary procurement process and vertically integrated approach, the firm creates unique investment opportunities in the multifamily investment space.

Discover more

open style floor plan in apartment with dining table in foreground and kitchen and living room in background with plenty of natural lighting through windows

In House Construction Management

Ashcroft Capital recognizes the need for controlled, large-scale construction that maximizes efficiency and effectiveness. Through their in-house construction management firm, Birchstone Construction, they can oversee thousands of units undergoing renovations yearly. As a result, the Birchstone portfolio is characterized by beautiful, highly amenitized, refurbished apartment communities that meet the demands of today’s residents while delivering strong, risk-adjusted returns to investors.

Kitchen with wood-style flooring, ample lighting and stainless steel appliances

Exceptional Property Management

Birchstone Residential is Ashcroft Capital’s premier in-house property management company — built for the sole purpose of providing an unparalleled living experience and reflecting Ashcroft Capital’s dedication to excellence in the multifamily industry. By managing their own assets, the firm is able to maintain a perfect vertical alignment of interests and leverage decades of experience to ensure top-tier service.

Three people wearing casual business clothes going into a meeting

SureHome Procurement

Introducing Ashcroft Capital’s procurement partner, SureHome — a standardized solution for multifamily apartment renovations. The innovative procurement process streamlines and simplifies obtaining needed materials for a successful renovation into a single step: a compact kit that’s delivered directly inside of the apartment door. Using high-quality materials, the SureHome team organizes and assembles the custom kits, which are efficiently delivered directly into the apartment units ready to use. Discover the SureHome difference.

Discover more

A man wearing blue long-sleeve shirt holding a medium-sized box and a woman wearing a blue shirt holding a clipboard

Meet Frank Roessler,
Founder and CEO

Frank Roessler is the founder and CEO of Ashcroft Capital and Birchstone Residential. Prior to forming Ashcroft Capital, Frank came from a career spent entirely within institutional multifamily investments. Ashcroft was formed based on the best practices and policies from Frank’s knowledge and experiences. Birchstone was created in order to service the assets of Ashcroft Capital. Specifically speaking, the primary purpose of Birchstone Residential is to improve the quality of life for our residents.

Frank Roessler - CEO of Ashcroft Capital