A fully
integrated
multifamily
investment firm
Meet Birchstone Residential’s one and only client: Ashcroft Capital.
Ashcroft Capital is a vertically integrated multifamily investment firm comprised of industry-leading executives and a best-in-class platform. Driven by a focused mission to improve the quality of life for the residents at each community in our portfolio, the Ashcroft team focuses on capital preservation, innovative solutions, and a high level of customer service provided through Birchstone Residential property management.
This unique, symbiotic relationship eliminates the friction often found between third-party managers and ownership. Because Birchstone operates exclusively for Ashcroft, every decision made at the property level is directly aligned with the long-term investment vision, ensuring that operational strategies are executed with precision and agility.
Multifamily Investment Strategy
From their start in 2015, Ashcroft has focused on finding multifamily opportunities in Sunbelt markets that would flourish under proven expertise in asset management, construction, and property management. By implementing a proprietary procurement process and vertically integrated approach, the firm creates unique investment opportunities in the multifamily investment space.
Specifically, the firm targets high-growth metropolitan areas driven by strong employment data and favorable demographic trends. By identifying assets that are well-located but under-managed or outdated, Ashcroft can deploy its resources to unlock significant value. This data-driven approach ensures that every acquisition has a clear roadmap for appreciation, leveraging local market insights to outperform competitors.
In House Construction Management
Ashcroft Capital recognizes the need for controlled, large-scale construction that maximizes efficiency and effectiveness. Through their in-house construction management firm, Birchstone Construction, they can oversee thousands of units undergoing renovations yearly. As a result, the Birchstone portfolio is characterized by beautiful, highly amenitized, refurbished apartment communities that meet the demands of today’s residents while delivering strong, risk-adjusted returns to investors.
These renovations go beyond simple cosmetic upgrades. Birchstone Construction focuses on modernization that impacts daily living, such as integrating smart home technology, energy-efficient appliances, and revitalized common areas. By transforming dated clubhouses into modern co-working hubs and upgrading fitness centers to wellness studios, the team ensures that every property competes at the top of its class in terms of lifestyle and convenience.
Exceptional Property Management
Birchstone Residential is Ashcroft Capital’s premier in-house property management company — built for the sole purpose of providing an unparalleled living experience and reflecting Ashcroft Capital’s dedication to excellence in the multifamily industry. By managing their own assets, the firm is able to maintain a perfect vertical alignment of interests and leverage decades of experience to ensure top-tier service.
Central to this success is a “people-first” culture that invests heavily in the training and development of onsite staff. Birchstone believes that a supported, knowledgeable team is the key to resident retention. By fostering a culture of hospitality and responsiveness, property teams are empowered to resolve issues quickly and build genuine community connection, creating a feedback loop that continually refines the resident experience.
SureHome Procurement
Introducing Ashcroft Capital’s procurement partner, SureHome — a standardized solution for multifamily apartment renovations. The innovative procurement process streamlines and simplifies obtaining needed materials for a successful renovation into a single step: a compact kit that’s delivered directly inside of the apartment door.
In an industry often plagued by supply chain volatility, SureHome provides a critical strategic advantage. Using high-quality materials, the SureHome team organizes and assembles the custom kits, which are efficiently delivered directly into the apartment units ready to use. This logistical precision minimizes downtime between tenants, allowing renovations to proceed on schedule and ensuring that units are back on the market faster. Discover the SureHome difference.
Meet Frank Roessler,
Founder and CEO
Frank Roessler is the founder and CEO of Ashcroft Capital and Birchstone Residential. Prior to forming Ashcroft Capital, Frank came from a career spent entirely within institutional multifamily investments. Ashcroft was formed based on the best practices and policies from Frank’s knowledge and experiences.
Frank’s leadership style is defined by a hands-on approach and a commitment to transparency. He understands that successful real estate investment requires more than just financial acumen; it requires operational excellence. Birchstone was created in order to service the assets of Ashcroft Capital with this exact standard in mind. Specifically speaking, the primary purpose of Birchstone Residential is to improve the quality of life for our residents, turning housing into true homes.
