Search Marketing Glossary for Apartment Managers

A new Multi-Housing News article shines a spotlight on the ins and outs of search marketing and search engine optimization. And it turns to Morgan Porter, director of digital marketing at Birchstone Residential, for insight on the topic.

Porter told MHN that a successful search marketing strategy has to take map engines like Google Maps, Apple Maps and Waze into account. She also noted that the goal must be to provide a seamless journey to a community’s website.

“The ultimate goal for every marketer is to drive traffic to the website with the least amount of clicks as possible,” Porter said. “Anytime you can drive quality traffic to the website your result is higher conversions. That’s what search marketing allows you to do.”

To read the full article, visit Multi-Housing News.